Management

Jason Longden
Chief Executive Officer

Jason Longden

Chief Executive Officer

Jason Longden brings over 30 years of experience in the food and regulatory industry to Pasha. His knowledge and expertise in operating Health Canada approved facilities and his dynamic supply chain management skills will be integral in establishing Pasha as the global leader in craft cannabis and bringing the vision for the brand to life. 

Prior to joining Pasha, Longden was the Chief Operating Officer of Silver Hills Bakery—a family-owned company that includes One Degree Organic Foods and the wildly popular Squirrelly Bread®. In this position, he played a major leadership role in building out the business to over 300 employees during a high growth period wherein the company had significant revenue growth and improved profitability. Before his time at Silver Hills Bakery, Longden was Chief Operating Officer of Garden Protein International (Gardein) where he led the company through a critical transition period resulting in the successful sale to a major US company. 

Brigitte Simons
Chief Scientific Officer

Brigitte Simons

Chief Scientific Officer

Dr. Simons will bring extensive knowledge of chemistry, pharmaceutical drug development, and laboratory testing to the brand to strengthen the value chains accessed by craft cannabis growers, while ensuring proper compliance with Health Canada regulations. Dr. Simons aims to bridge the learning gap for craft growers who are navigating product lot release, quality control, genetics breeding programs, and product development, especially in future edibles and beveragemarkets. In addition, she will provide advanced expertise in scientific asset development for the international distribution of craft products.

Dr. Simons pulls craft cannabis ahead in its discovery for data-driven intelligence through analytical chemistry, using state-of-the art instrumentation such as mobile mass spectrometryand sampling robotics. She is revered as one of the few experts in technical quantitative reporting using mass spectrometry, a technology that is used to deliver accurate potency and testing of cannabis products. For over 16 years, she operated mass spectrometers for the National Institutes of Health (USA), and contracted partners of Canadian federal and provincial government agencies. Her experience covered drug toxicology, product health, and environmental safety, and was essential to the construction of the framework of Bill C-45 for Good Production Practices of Cannabis. She has guided studies with the Canadian Food Inspection, Agriculture Canada, Environment Canada and Health Canada–where she spent over six years working in the government’s analytical testing facilities. Most recently, Dr. Simons was Vice President of Laboratories and Operations at Molecular Science Corp., a Health Canada-licensed laboratory services company specializing in analytical testing with a mobile lab to service the cannabis industry.In addition to her lengthy list of qualifications, including a Ph.D. in Chemical Biology from the University of Ottawa, as well as finished post-doctoral fellowships in the United States, Dr.Simons is currently enrolled in the Kellogg-Schulich Executive Master of Business Administration program–making her the first and only eMBA candidate with a thesis on the globalization of cannabis.

Susan Chapelle
Director Government Relations

Susan Chapelle

Director Government Relations

Susan Chapelle is a former City Councillor who served two terms on the District of Squamish Council (British Columbia). While on council, she was successful in shaping the District of Squamish cannabis regulations and helped pass progressive legislation for cannabis that has set the stage for industry growth. As a mayoral candidate in the 2018 election, she continued to advocate for equitable access to healthcare.   

Chapelle was educated in Community Economic Development at Simon Fraser University and is a graduate of the Executive Masters in Business Administration progam (MBA). She has over 30 years of business experience and opened the first multidisciplinary health care clinic in Squamish, British Columbia.  

The most difficult challenge small farmers face is the complex regulations municipal, provincial and federal governments have in place for cannabis. With Chapelle working at the intersection of policy, science and land use, Pasha is confident it has positioned itself and partners to navigate through them successfully. 

Janeen Davis
Director of Business Development & Client Services

Janeen Davis

Director of Business Development & Client Services

Janeen Davis hails from Texas. She has a Bachelor in Business Administration for Thompson River University, and has worked for both large public companies and smaller mom-and-pop type organizations. Founding JD Services in 2007, Janeen advised start ups on administrative solutions to give founders/management the bandwidth to scale their business. She has worked across a wide range of industries, from construction with Keller Foundations, to aviation with Harmony Airways.

Janeen first got involved with the cannabis industry after moving to Nelson, BC, and she is passionate about helping both current and newer craft cannabis producers into the legal market through micro-cultivation licenses.

Bron Hogan
VP Craft Specialists

Bron Hogan

VP Craft Specialists

Bron Hogan grew up on beautiful Salt Spring Island B.C. it is a small community that left a significantimpression on who he is today. Bronis a serial entrepreneur; he has run many businesses and has overtwo decades of cannabis industry experience. Bron's current role With BC Craft Supply Co started as afriendship with the founder of the company. In-depth, they discussed the challenges that many smallbusiness growers would face inside of legalization. Together they came up with ways that BC CraftSupply Co could help address these challenges. Bron is thrilled to be able to work with likeminded andhighly motivated individuals at Pasha Brands who all want to help growers' transition into the regulatedlegal cannabis industry.

Maren Hansen
Director of Employee Experience & Engagement

Maren Hansen

Director of Employee Experience & Engagement

Maren Hansen has a passion for people and business which is what attracted her to a human resources career. She spent many years working for large public fortune 500 companies like Whole Foods Market and Staple, and gained extensive experience in several aspects of human resources including: recruitment, employee relations, policy formation, compensation, benefits and payroll.

Maren has also had the opportunity to work as an employment counsellor and e-learning facilitator, putting to good use her Bachelors Degree in Psychology and her Masters Degree in Counselling Psychology. 

When she was approached by a recruitment agency with an opportunity to build and lead the HR function for a BC based LP pre-legalization, it appealed to her inner rebel, so she jumped at the chance to make a change. 

Maren is also one of the founders of an HR Leaders in Cannabis Network Group that meets regularly with the goal of advancing the industry by sharing information, advocacy and education.

Latest News

Pasha Brands Announces Board Restructuring and Maps Future
Dec 2, 2019
Pasha Brands Unveils its Revolutionary Digital Platform, Craft Labs™, to Help Connect Micro-Cultivators and Analytical Labs
Nov 26, 2019
CEO Jason Longden Announces Pasha Brands Focussed on Commercializing Pre-Roll Brands
Nov 21, 2019

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