Jason Longden brings over 30 years of experience in the food and regulatory industry to Pasha. His knowledge and expertise in operating Health Canada approved facilities and his dynamic supply chain management skills will be integral in establishing Pasha as the global leader in craft cannabis and bringing the vision for the brand to life.
Prior to joining Pasha, Longden was the Chief Operating Officer of Silver Hills Bakery—a family-owned company that includes One Degree Organic Foods and the wildly popular Squirrelly Bread®. In this position, he played a major leadership role in building out the business to over 300 employees during a high growth period wherein the company had significant revenue growth and improved profitability. Before his time at Silver Hills Bakery, Longden was Chief Operating Officer of Garden Protein International (Gardein) where he led the company through a critical transition period resulting in the successful sale to a major US company.
Dr. Simons will bring extensive knowledge of chemistry, pharmaceutical drug development, and laboratory testing to the brand to strengthen the value chains accessed by craft cannabis growers, while ensuring proper compliance with Health Canada regulations. Dr. Simons aims to bridge the learning gap for craft growers who are navigating product lot release, quality control, genetics breeding programs, and product development, especially in future edibles and beveragemarkets. In addition, she will provide advanced expertise in scientific asset development for the international distribution of craft products.
Dr. Simons pulls craft cannabis ahead in its discovery for data-driven intelligence through analytical chemistry, using state-of-the art instrumentation such as mobile mass spectrometryand sampling robotics. She is revered as one of the few experts in technical quantitative reporting using mass spectrometry, a technology that is used to deliver accurate potency and testing of cannabis products. For over 16 years, she operated mass spectrometers for the National Institutes of Health (USA), and contracted partners of Canadian federal and provincial government agencies. Her experience covered drug toxicology, product health, and environmental safety, and was essential to the construction of the framework of Bill C-45 for Good Production Practices of Cannabis. She has guided studies with the Canadian Food Inspection, Agriculture Canada, Environment Canada and Health Canada–where she spent over six years working in the government’s analytical testing facilities. Most recently, Dr. Simons was Vice President of Laboratories and Operations at Molecular Science Corp., a Health Canada-licensed laboratory services company specializing in analytical testing with a mobile lab to service the cannabis industry.In addition to her lengthy list of qualifications, including a Ph.D. in Chemical Biology from the University of Ottawa, as well as finished post-doctoral fellowships in the United States, Dr.Simons is currently enrolled in the Kellogg-Schulich Executive Master of Business Administration program–making her the first and only eMBA candidate with a thesis on the globalization of cannabis.
Jamie Shaw brings decades of experience in management, messaging, and organizing in the cannabis and multimedia industries to her role at Pasha. Both effective and disruptive in her advocacy, she is the only court-certified expert in the dispensary industry in Canada, and was an expert witness in the Allard trial that won patients the right to grow for themselves. Shaw also successfully lobbied for dispensary regulations in Vancouver, Victoria, and other Canadian municipalities under prohibition, and has consulted at length with all levels of government on cannabis regulations. In addition to Shaw’s extensive experience in the cannabis space, her transferable skillsets from years as a business owner and professional in the performing arts and creative industries make her invaluable to Pasha.
Shaw is a founding partner of Groundwork Consulting, a co-author of the first Lift & Co. Retail Cannabis Training Course, a cannabis career training instructor at Kwantlen Polytechnic University, and sits on various boards and advisory committees, including the BC Independent Cannabis Association.
Shaw’s ability to simultaneously advocate for change and work within a shifting regulatory landscape has helped numerous applicants from the pre-legal markets see their way through municipal, provincial, and federal licensing. Having worked at the leadership level with clients and companies including Indigenous Bloom, MMJ Canada, the BC Compassion Club Society, and the former Canadian Association of Medical Dispensaries, Shaw has established herself as Canada’s formidable expert when it comes to restructuring organizations and liaising with regulators in the cannabis space. Her deep understanding of legislation at all levels of government is sure to be an asset to Pasha and its brands.
Susan Chapelle is a former City Councillor who served two terms on the District of Squamish Council (British Columbia). While on council, she was successful in shaping the District of Squamish cannabis regulations and helped pass progressive legislation for cannabis that has set the stage for industry growth. As a mayoral candidate in the 2018 election, she continued to advocate for equitable access to healthcare.
Chapelle was educated in Community Economic Development at Simon Fraser University and is a graduate of the Executive Masters in Business Administration progam (MBA). She has over 30 years of business experience and opened the first multidisciplinary health care clinic in Squamish, British Columbia.
The most difficult challenge small farmers face is the complex regulations municipal, provincial and federal governments have in place for cannabis. With Chapelle working at the intersection of policy, science and land use, Pasha is confident it has positioned itself and partners to navigate through them successfully.
James Whitehead is an entrepreneur gifted with an ability to identify emerging market opportunities matched with business savvy to drive success. James confidently pushes boundaries and generates innovative approaches in new market fields, generating multimillion-dollar revenues. James has extensive knowledge of national, provincial, and municipal legislation, policies, and procedures and he's regularly sought out for opinions on cannabis utilization and sales. James is adept at working with municipal councils to present business and rezoning proposals. James is a community-minded person with compassion for the less fortunate.
Justin Smith is a graduate of The University of British Columbia’s Sauder School of Business’ Real Estate Program. The bulk of his professional life has been spent in operations management, originally in the hospitality industry and evolving into the real estate sector and cannabis space. As far back as 2008, he began working with patients in Health Canada’s personal production program to find viable leasing options for their cultivation operations.
In 2016, when Health Canada reintroduced their personal production program, Justin founded 420 Consulting, a firm that specialized in finding solutions for patients looking to produce medicinal cannabis, and has helped thousands of patients navigate Health Canada’s ACMPR program.
He is also very active in the local soccer community having served on club and league boards as well as playing and coaching at all levels. He takes great pride in giving back wherever possible and is most proud of the annual Christmas Dinner that we have been serving to low income seniors for the last 4 years.
Janeen Davis hails from Texas. She has a Bachelor in Business Administration for Thompson River University, and has worked for both large public companies and smaller mom-and-pop type organizations. Founding JD Services in 2007, Janeen advised start ups on administrative solutions to give founders/management the bandwidth to scale their business. She has worked across a wide range of industries, from construction with Keller Foundations, to aviation with Harmony Airways.
Janeen first got involved with the cannabis industry after moving to Nelson, BC, and she is passionate about helping both current and newer craft cannabis producers into the legal market through micro-cultivation licenses.
Bron Hogan grew up on beautiful Salt Spring Island B.C. it is a small community that left a significantimpression on who he is today. Bronis a serial entrepreneur; he has run many businesses and has overtwo decades of cannabis industry experience. Bron's current role With BC Craft Supply Co started as afriendship with the founder of the company. In-depth, they discussed the challenges that many smallbusiness growers would face inside of legalization. Together they came up with ways that BC CraftSupply Co could help address these challenges. Bron is thrilled to be able to work with likeminded andhighly motivated individuals at Pasha Brands who all want to help growers' transition into the regulatedlegal cannabis industry.
Maren Hansen has a passion for people and business which is what attracted her to a human resources career. She spent many years working for large public fortune 500 companies like Whole Foods Market and Staple, and gained extensive experience in several aspects of human resources including: recruitment, employee relations, policy formation, compensation, benefits and payroll.
Maren has also had the opportunity to work as an employment counsellor and e-learning facilitator, putting to good use her Bachelors Degree in Psychology and her Masters Degree in Counselling Psychology.
When she was approached by a recruitment agency with an opportunity to build and lead the HR function for a BC based LP pre-legalization, it appealed to her inner rebel, so she jumped at the chance to make a change.
Maren is also one of the founders of an HR Leaders in Cannabis Network Group that meets regularly with the goal of advancing the industry by sharing information, advocacy and education.