CEO Jason Longden Announces Pasha Brands Focussed on Commercializing Pre-Roll Brands
November 21, 2019
VANCOUVER, BC (November 21, 2019) – Pasha Brands Ltd. (“Pasha or the Company”) (CSE: CRFT) (OTC:CRFTF) (FSE:ZZD), Canada’s largest craft cannabis brands organization, has responded to both the contraction in the capital markets and Health Canada’s slow roll out of the micro cultivation licensing program by focussing more of its resources on getting its two pre-roll brands, Grizzlers and Roll Model, onto the shelves for the first quarter of 2020.
“Yesterday the company made the difficult, but necessary choice, to lay off some of its employees in both its communications and client services divisions. At the same time as letting some go, it has repurposed other employees, who will focus on commercializing these iconic pre-legalization brands” stated CEO Jason Longden.
While these lay-offs are very unfortunate, they are necessary in order for Pasha to focus its resources on generating revenue from our brands group. While approximately a dozen people were affected, in a total workforce of approximately 50, the company remains committed to craft production and its brands divisions. The company believes this to be the right decision considering the current landscape in Canada’s cannabis sector.
Pasha remains committed to Canada’s craft producers and looks forward to Health Canada expanding the pace at which it grants licences to this important component of the industry. In the first year of the micro-cultivation licencing program, Health Canada has been slow to grant licences, while at the same time wondering why Canada’s black-market cannabis producers are flourishing. In the first year of the micro program Health Canada granted a half-dozen licences while hundreds and thousands wait in line with applications for both a micro licence and the necessary requirement for security clearance.
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